This probably is not the first time you read about how important it is for a business to be sending newsletters.
The benefits are endless – it keeps your brand at the top of your customers’ minds, enhance your search engine presence, it helps you maintain important relationships with your target customers, business partners and the media and most importantly, drive traffic to your website and increase your sales!
Yet, you are still not sending out newsletters because let us face it, generating content for newsletters month after month can be challenging for even the most seasoned marketer.
What should you write about? How can you keep it interesting, week after week?
Yes, you should be sending out one newsletter per week. Once a month is very 2018.
Here are 52 must-have ideas for your email newsletters, enough to last you for every week of the year!
About You/Your Company
Keep your subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards, and good press.
Product Updates and How-Tos
Provide product updates, new collections or launches in your email newsletters. The key here is to include videos, photos, GIFs, and other images to provide cool visuals along with the content text. Here are some ideas:
You do not have to write about just “me, me, me”. In fact, content often performs better than promotions—and constant “me-talk” can grow tiresome.
Think about what content would improve your customer’s life? What do they value? What would they be interested in learning?
Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there.
Use your email newsletters to spotlight your teams and add personality.
Help and Support
Posting FAQs, challenge resolutions, resources, and training classes helps people find the answer they need before they purchase from you.
Do you any upcoming events coming up? For sure to mention it in your email newsletters! Not only is this an additional chance to build excitement and increase views, newsletters have been proven time and time again as the number one leads-driver for events and webinars.
Now, this is not an exhaustive list of ideas. You may even have an idea or two that I have not listed here. If so, share it with us in the comments below.
If you think this would help someone you know, please share the link with them.
Remember, your subscribers have opted-in to receive these emails. They do want to hear from you on a regular basis.