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52 Ideas For Your Email Marketing Newsletter

Sep 16, 2020

This probably is not the first time you read about how important it is for a business to be sending newsletters.

The benefits are endless – it keeps your brand at the top of your customers’ minds, enhance your search engine presence, it helps you maintain important relationships with your target customers, business partners and the media and most importantly, drive traffic to your website and increase your sales!

Yet, you are still not sending out newsletters because let us face it, generating content for newsletters month after month can be challenging for even the most seasoned marketer.

What should you write about? How can you keep it interesting, week after week?

Yes, you should be sending out one newsletter per week. Once a month is very 2018.

Here are 52 must-have ideas for your email newsletters, enough to last you for every week of the year!

About You/Your Company

Keep your subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards, and good press.

  1. A behind-the-scenes look at your company
  2. Insight into your company’s history
  3. Your company’s mission and big WHY
  4. Founder’s story
  5. Favourable articles about your company
  6. Business changes that impact customers
  7. Answer a survey
  8. A company anniversary or milestone
  9. Recent award nominations or wins
  10. A list of open positions for hire
  11. A message from the CEO
  12. Important dates to keep in mind
  13. Monthly business recap

Product Updates and How-Tos

Provide product updates, new collections or launches in your email newsletters. The key here is to include videos, photos, GIFs, and other images to provide cool visuals along with the content text. Here are some ideas:

  1. How-to product video
  2. Deals and discounts
  3. New case studies and testimonials
  4. Little known uses for your product or service
  5. Updates about new products, collections, and releases
  6. An exclusive tip of the month
  7. Cool new trends or practices
  8. Images of your mobile app in action
  9. Partner mobile app reviews
  10. Cool new trends or practices
  11. New vendors for your products/services (like new stores, websites, or resellers)

Interesting Content

You do not have to write about just “me, me, me”. In fact, content often performs better than promotions—and constant “me-talk” can grow tiresome.

Think about what content would improve your customer’s life? What do they value? What would they be interested in learning?

  1. Quotes—motivational or just plain funny (if appropriate)
  2. Stories with lessons learned
  3. Recent studies or surveys related to your business
  4. Top 10 list
  5. Infographics
  6. Interviews with an expert in your industry
  7. Updates about your social channels
  8. A guest blog post you have written for another company or brand
  9. Statistics and data points
  10. Third-party apps and tools your audience would find useful
  11. A roundup of your most popular blogs, videos, or services from the month or year

Be Human

Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there.

Use your email newsletters to spotlight your teams and add personality.

  1. An interview with one of your executives
  2. New hire bios
  3. A team spotlight with pictures and bios
  4. A “Dear Abby” type advice column
  5. Photos your customers have shared
  6. A blog post takes over by someone on your team
  7. Positive feedback from customers
  8. A “Thank You” to donors, event attendees, or customers
  9. Information on your customer loyalty program

Help and Support

Posting FAQs, challenge resolutions, resources, and training classes helps people find the answer they need before they purchase from you.

  1. FAQs on new products, sales process, etc.
  2. Before and after stories
  3. A customer service case and resolution
  4. New training opportunities
  5. Free resources, like white papers and guides

Event Information

Do you any upcoming events coming up? For sure to mention it in your email newsletters! Not only is this an additional chance to build excitement and increase views, newsletters have been proven time and time again as the number one leads-driver for events and webinars.

  1. Upcoming Instagram Live or Facebook Live
  2. Webcast recordings of past events
  3. Partner events related to your business

Now, this is not an exhaustive list of ideas. You may even have an idea or two that I have not listed here. If so, share it with us in the comments below.

If you think this would help someone you know, please share the link with them.

Remember, your subscribers have opted-in to receive these emails. They do want to hear from you on a regular basis.

Yours truly,
Michelle

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