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Why Jungmin Lee Believes Community Building Is The Secret To Success

Aug 08, 2019

You must be thinking what "community" means for business.

Firstly, you need to know that a community is different from a networking organisation. Community is an interactive group of people joined together by a common interest or passion. People concentrate on building relationships rather than using each other. It is also one of the most powerful tools a business can deploy for brand awareness, customer insight, customer loyalty and retention, and word of mouth.

Ksisters is a real-life example of how community building is key to successful business growth.

Jungmin Lee, Founder of Ksisters and Co-founder of Beauty & The Biz, started the business from a one-woman show to a team of ten employees in just three years' time.

Jungmin is a person with true grit. She is not afraid of rejections; she perseveres and doesn't stop going after what she wants. She has a purpose; to support homegrown women-led brands and businesses through curated pop-up events.

Here's a snapshot of what we have covered in our chat:

  • What did she do to get her first customer when she had zero sales one month after launch
  • How she maintains customer relationships as her business grows
  • The importance of role modelling for our children

Bottom line, build a strong bond with your customers. Building a community means building a better business.

Important: The conversation continues on our Facebook closed group – MomBosses United at www.facebook.com/groups/mombossacademy – Join us there and stay connected with other amazing mombosses!

Rooting for you,
Michelle
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