It breaks my heart to see many people putting so much effort into their social media posts, only to get a few likes and no comments.
But it does not surprise me when that happens. I can usually tell if a piece of content is going to get a lot of engagements or it is going to flop.
While the image of your post is important (especially for a visual platform like Instagram), it is your caption that either make or break your post.
Blame it on our attention span. It is getting shorter and shorter. Marketers now would have to get people's attention within seconds, or they will just scroll away.
The challenge is how do you structure your content to intrigue people to stop the scroll, click and read more of your post?
Mompreneur Purvi Shah, founder and master trainer of Thinkers to Writers, a creative content writing program, shares her tips to planning and writing compelling content.
Catch this interview to learn how you can write eye-catching caption for your social media and business!
Main takeaway points:
More about Purvi Shah:
Purvi is a hands-on mom of 2 boys living in Hong Kong. She migrated post-marriage from India, and has been living there for the last 15 years. With a background of interior design and a keen eye for detail, she has always been an avid reader and writer. Creative writing workshops are the natural progression for her.